Supplier Spotlight: Arushi Couture Talks Trends In Bridal Fashion

Arushi Couture wedding dresses UAE

Arushi Couture is a well established fashion house in Dubai, and we at weddingsonline UAE love their uber-feminine and sophisticated wedding dresses and evening gowns. Our team spoke to Mireille Loughlin, partner and managing director of Arushi, regarding the 16th International Saudi bridal fair as well as the latest trends in wedding dresses.

  •     How did Arushi come about? Tell us a bit about your journey.

Arushi fashion design house was started in 1990. Its founder Peter comes from New Zealand, and after having lived here for over a decade, joined hands with me (I come from France) to start it. We felt we would be a great team and also wanted to put together an organization that would give artisans, designers and technical personnel a chance to serve clients in the Gulf. Over the years, our team of creative minds has created thousands of evening gowns and wedding outfits that can be described as pure art.

  • We hear Arushi will be at the 16th Saudi International Wedding Fair from 23-25 February 2015. What exciting things can brides look forward to during these three days?

Our first stop will be at Jeddah where we will be showcasing our elegant, yet simple bridal gowns with exquisite embroidery. We believe brides are going to love the silhouettes, the finish and the high quality of fabrics we have used in this collection. It is something every bride desires and we are sure we have nailed it!

  •  We are in love with your signature Henna dress with Swarovski elements! Tell us a bit about your inspiration behind it?

Our henna dresses are a very dear project – one of our first ones and naturally we have completely put our hearts and souls in it. They have become our signature creations. We wanted to create a line of formal wedding gowns with rich colours, embroidery and Swarovski elements.  Their beadwork and cut reflects various ethnic inspirations – the popular TV series on Sultan Al Hareem could be our Henna dress. We also love getting inspiration from the Moroccan culture as well as remote areas of India and the beautiful details from the Middle East.

henna dresses by Arushi Couture UAE

  • How would you guide a bride who is confused as to what she wants to wear for her Wedding Day?

Guiding to-be-brides is a constant mission for us. We always find out her likes and dislikes and give valuable inputs about silhouettes that will flatter her figure. We encourage her to try out different dresses and fabrics and help her understand what each one will do to her wedding gown. Finally, we help her understand the process that goes in creating her dream wedding attire.

  • Any suggestions for brides looking to work with a bridal boutique – what should they look for when selecting one?

My advice is to give yourself plenty of time. Listen to people who are in the bridal industry, be it your wedding planner or your designer– as they really know what does and doesn’t work. Choose a good friend or family member to accompany you for the fitting – someone who knows and understands you and what you are trying to achieve and who will be there through all the preparations.

  • Any comments on the latest trends in bridal gowns? What can one expect to see in 2015 Middle Eastern weddings?

If I was to comment on latest trends based on what one sees in magazines, shows and social media, I would say lace is very much in. Flowers and tulle as a base are also amazing and the latter can greatly enhance the body shape. If a bride does not like flowers, we at Arushi have several alternatives to offer.

Marina Arushi couture wedding dress

  • Finally, any advice for a newly engaged bride who is just about to embark on her bridal gown selection journey?

I would suggest alternative types of laces that aren’t so commercial and rework them, the way we do at Arushi, in a subtle manner. For a bride to glow on what is the most important day of her life, she should also be able to move and dance with confidence. The dress should also portray her and if she chooses a couture gown, it must reflect her personality.

Visit Arushi Couture website for more details.

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Dipa M

Dipa M

Born and raised in India, Dipa has spent several years in the USA. With a degree in Engineering, she discovered her passion for writing 5 years ago. Since then, she has written for various online publications all across the globe. When she is not reading or writing, she is out for a walk with her 2 year old Cocker Spaniel, Coco. She is also the editor of weddingsOnline India.
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