The Scenic Wedding Fair | A Q&A with Emma Pope

With The Scenic Wedding Fair happening this weekend (Saturday 29th February) at Address Montgomerie, we caught up with Emma Pope, Cluster Director of Lifestyle Events – Luxury & Special Events, Emaar Hospitality Group, to find out more…

Hi Emma! So, what can brides-to-be expect from The Scenic Wedding Fair?

Brides-to-be can expect an event dedicated to all their
wedding needs in a stunning outdoor location with a serene ambiance. Hosted on
the lush green lawns at Address Montgomerie, The Scenic Wedding Fair will
showcase modern and creative ideas presented by the venue’s experienced team
and the region’s leading wedding professionals, from chefs and photographers to
entertainers and more. It is the place to be inspired by new ideas and the
latest wedding trends and to meet exclusive suppliers specialising in Arabic,
Indian and Western ceremonies. Brides-to-be will become immersed in a beautiful
wedding extravaganza with a picturesque backdrop, helping them to visualise and
plan their big day.

 Will there be
something for grooms?​

Grooms can get actively involved in wedding-day planning at
The Scenic Wedding Fair, thanks to a men’s zone dedicated to all their needs.
Featuring barbers, suits, kandoras and a wide range of accessories, it’s a
one-stop shop for all their grooming needs. Wedding Fair visitors can also make
the most of The Lawn’s open-air veranda, which overlooks the Address
Montgomerie’s vast green fairways and shimmering lake.

It’s the perfect place to relax and review wedding plans and

 Why should engaged
couples visit the fair?​

The Scenic Wedding Fair is a destination where engaged
couples can explore ideas and be inspired by leading wedding professionals and
suppliers, all in one convenient location. Brides and grooms (to be) can meet
vendors in person to ask for advice and discuss plans for their special day at
a beautiful open-air venue, saving time and effort. The event not only provides
the perfect information gathering opportunity, but is a great way for brides to
spend the day with their fiancé, family and members of their wedding party.​

Visit The Scenic Wedding Fair and win a honeymoon! 

As an added incentive to visit The Scenic Wedding Fair,
Address Montgomerie is offering couples the chance the win a raft of incredible
prizes including a honeymoon to Alamein Hotel in Egypt, plus dining vouchers,
hotel experiences and much more in an exclusive raffle draw. Open only to
brides- and grooms-to-be who book their wedding at one of the hotel’s venues
within two weeks of attending the fair, the honeymoon prize includes five
nights’ accommodation and breakfast, return economy flights with flydubai and transfers
between the hotel and Alexandria airport. This fantastic offer means couples who
visit the fair not only have the chance to plan their wedding concept, but
potentially their honeymoon too!

 Tell us about some
of the exhibitors – what kind of vendors will be attending?

The wedding fair will feature every item and service couples
require for their special day, all at one venue, including invitations, gowns,
entertainment, flowers, favours, jewellery, cakes, hair, makeup and much more.
It will be a one-stop wedding destination.

 How will the fair
differ to other similar events in the country?

Most bridal and wedding fairs are staged at indoor
exhibition venues, but The Scenic Wedding Fair takes place in a stunning
outdoor location at one of Dubai’s most sought-after wedding destinations,
Address Montgomerie. This beautiful outdoor venue is located at the heart of
the city, but because it’s set on 265 acres of emerald green fairways and
gardens, it has the luxury of space. What better way to explore ideas for your
big day than at a luxury golf resort in a tranquil spot and with Dubai’s
dynamic skyline as a backdrop. This setting creates a calm ambiance for couples
in an open space where they can browse and chat with wedding specialists. 

 It also offers the
ideal opportunity to check out the Address Montgomerie as a potential wedding
venue, with a dedicated events planner on hand to show you the property highlights.
They include The Lawn and the Aquaviva Pool Desk, two outdoor venues located on
the 18-hole golf course, which can host wedding ceremonies and receptions of
various sizes. Each has its own unique features and a private entrance for

Whether you are planning an intimate ceremony for 10 family
members or an elaborate reception for 500 guests, Address Montgomerie can
accommodate your special day. For couples who want to make a unique entrance at
their reception, the events team can arrange a golf buggy arrival and of
course, the golf greens and skyline backdrop make for the perfect wedding-day

 How can
brides-to-be get the most out of the wedding fair? Any tips?

 Get ready to be
inspired: Come with an open mind and embrace new wedding day ideas and
concepts. It’s good to be prepared, but the fair’s wedding specialists will inspire
you and could make you consider something new and extra special. Spend time to
browse and chat with the event’s professionals to ensure your big day is just
right for you.

 Be prepared:
Make the most of your time at the fair by wearing comfortable shoes that are
suitable for walking on grass. To avoid the time-consuming process of swapping contact
details, bring your business cards or pre-prepared labels with your phone number
and email ID to hand out to prospective suppliers. Of course, bring your mobile
phone too so you can take snapshots of anything that catches your eye.

 Have fun:
Wedding planning need not be stressful. The fair provides all the information and
inspiration you need in one stunning location and provides the perfect
opportunity for you and your fiancé to enjoy the process of choosing every
element of your special day. Ask questions, take photos, consider new ideas and
enjoy the laid-back atmosphere at Address Montgomerie. Consider all the little
details, make joint decisions and enjoy and cherish every moment of the
pre-wedding preparations.

Emma Pope, Cluster Director of Lifestyle Events – Luxury & Special Events, Emaar Hospitality Group

For more information and enquiries, please call +971 4 363
1204 or email

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